NU SKIN RECOGNIZED BY FORBES.COM AS “MOST TRUSTWORTHY COMPANY”

PROVO, Utah—Aug. 31, 2010—Forbes.com once again highlighted Nu Skin’s consistently high level of ethical business through transparent accounting and prudent management in a list of “Most Trustworthy Companies.” Fewer than five percent of public companies make Audit Integrity's Most Trustworthy Companies list and Nu Skin has been included on the list for all five years that it has been published. 

“It’s a great compliment to Nu Skin to be in the top echelon of public companies recognized by Forbes for ethical business practices,” said Truman Hunt, Nu Skin president and chief executive officer. “From the beginning, Nu Skin has taken a conservative approach to financial practices by avoiding excessive debt and always meeting our financial commitments, particularly to our independent distributors. This analysis is highly reflective of the values of our company founders and current management team.”

Forbes.com recently set out to answer the question of “whom can you trust?” with the help of Audit Integrity, an independent financial analytics company that tracked more than 100 factors that help to assess the true quality of corporate accounting and management practices. This recognition of Nu Skin as a trustworthy company is in addition to Forbes.com’s listing of its “100 Most Trustworthy Companies” in April. In that listing, Nu Skin was listed fourth in the mid-cap company section with an Accounting and Governance Risk (AGR) rating of 96/100.

To view the most recent Forbes.com report on trustworthy companies, visit http://www.forbes.com/2010/08/05/most-trustworthy-companies-personal-finance-audit-integrity.html?boxes=financechannellatest. For the article listing the “100 Most Trustworthy Companies,” visit http://www.nuskin.com/content/dam/nse/images/mediaCenter/forbesreprint.pdf.

About Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC^™ science that addresses aging at its sources. The company’s anti-aging products feature the new ageLOC family of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa^® System II, as well as Tru Face^® Essence Ultra and LifePak^® Nano. A global direct selling company, Nu Skin operates in 50 markets worldwide and has more than 785,000 independent sales representatives. Nu Skin is traded on the New York Stock Exchange under the symbol “NUS.” More information is available at http://www.nuskin.com.

###

Note: This is a repost from www.nuskin.com