ageLOC Skin Care Named “Best New Product” of the Year at International Business Awards


PROVO, Utah—Sept. 28, 2010—Nu Skin Enterprises, Inc. was honored with the Best New Product of the Year 2010 International Business Award for its ageLOC Transformation daily skin care system that targets aging at its source. The system represents Nu Skin’s largest product launch to date with $150 million in sales in the first nine months since its launch. Nu Skin was also named a distinguished honoree in five additional categories including Product Development Team of the Year andExecutive of the Year in Asia at the awards gala on Monday in Istanbul.


“ageLOC is transformational for Nu Skin,” said Truman Hunt, Nu Skin president and chief executive officer. “Nu Skin’s success in 2009 was marked with record revenue, a record number of executive distributors and a record product launch of the company’s new ageLOC anti-aging skin care system. In the coming months, we look forward to taking the ageLOC story ‘inside’ with the launch of nutritional products.”

ageLOC Transformation
During Nu Skin’s two-day global distributor convention in October 2009, the company sold $17 million of ageLOC products – exceeding any previous convention product launch by more than 200 percent. The International Business Award applauded Nu Skin Korea’s ageLOC product launch, where nearly $15 million in product sales were generated. 

“By targeting the ultimate sources of aging with our proprietary ageLOC science, our research and development team has the advantage of developing truly game-changing products with both preventative and corrective anti-aging benefits,” said Joe Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. “In a third-party clinical trial on ageLOC Transformation, 100 percent of subjects showed improvements in signs of aging in only seven days, as determined by a clinical grader.”

Executive of the Year Award
In addition to being recognized for the Best New Product, Nu Skin President of the Greater China region Andrew Fan was named distinguished honoree for the Executive of the Year in Asia. Since 1991, Fan has supported and participated in the successful opening of 12 markets in Asia and has made significant contributions to growth in the region. Under Fan’s stewardship, the Greater China region reported revenue of $210 million in 2009 and $57.7 million in just the first three months of 2010, a 22 percent improvement over the prior-year period.

Nu Skin also received a distinguished honoree designation in these additional categories: Product Development Team of the Year; Management Team of the Year; Best Tradeshow or Convention for Nu Skin’s Greater China regional convention; and Corporate Social Responsibility Program of the Year in Asia for the China Children’s Heart Fund developed and support by Nu Skin offices and distributors in the Greater China region. Honorees were selected from more than 1,700 entries received from organizations and individuals in more than 40 nations.

About the International Business Awards
Nicknamed the Stevie® for the Greek word “crowned,” Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevie Awards recognize outstanding performances in the workplace worldwide.

About Nu Skin Enterprises, Inc.
Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC science that addresses aging at its source. The company’s anti-aging products feature the new ageLOC family of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as Tru Face® Essence Ultra and LifePak® Nano. A global direct selling company, Nu Skin operates in 50 markets worldwide and has more than 785,000 independent sales representatives. Nu Skin is traded on the New York Stock Exchange under the symbol “NUS.” More information is available at http://www.nuskin.com.

Note: This is a repost from the Press Release of www.nuskin.com

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